What happened to the so called tournaments? The ones where you would have to use only rare, only uncommon, etc? I saw one, involving the Dragon with rares. I admit, I haven't been on as frequently as the past because this game is getting out of control with time needed to progress without spending a paycheck on it. But I was looking forward to that. Using common only. Make those characters worth something. At least make them somewhat of a point, other than a few hundred of them to level up a few levels of a legendary or epic. The new 3x3 arena is not attractiove to me at all. I HATE arena! I have no speed Legs or Epics. My legs and Epics get destroyed by any halfay decent speed teams. Even high defense doesn't matter. It's silly.
I only begrudgingly play 5 battles for daily reward to work towards weekly and then monthly and pray for a legendary on my ancient. Then I draw Elaniril with the most useless A3 in the game. On rare occasions I play 10 battles to try and get a great hall bonus, but it's just so tedious. Whales or not, I give those people credit...if they actually do it themselves and don't have a bot or something. Arena is by far the most boring aspect of the game.
Suggestions I haven't read yet (I haven't read many posts, so forgive me):
XP & Silver - Even out silver and XP across all aspects. Why does dragon 20 give less XP and silver than brutal 12.6? Why do faction wars give next to nothing in this regard, no matter what the difficulty level is? Half the time I skip this aspect of the game as well. Give XP and silver on clan boss as well. XP should be earned everywhere, it's just logical...every fight you gain experience.
Character Star Level wars - incentive to keep / arm up / use / level up common / uncommon etc. Give them a purpose other than "food". And make it interesting. I played this one MMORPG called "Dark Age of Camelot, and the BEST PvP part of the game? Not end game PvP, but the early to mid level. Everyone was so much more equal there. Made it a ton of fun.
Existing slots - You talk of adding new content, but you have things already there that were once a vision. Campfire? Some want it to be a restore energy farm like the genm mine. Obviously that won't happen, given your absolute refusal to increase the max energy after level 60. But something! Pages for books. So many rares to an epic. So many epics to a leg. Something. The Void Tower has been mentioned, but still needs to be brought up again as well. Supposedly there is a vision for that. I doubt it comes to fruition before I totally bore of this game.
The Market! - You mentioned creating a "bazaar" for the new arena. What a waste of programming. Just add it to the market. They're virtually the same thing. Just purchase in the new currency rather than silver. Speaking of the market...how about level based? Increased chances for Epic shards to pop in. Add Void and Legendary chances, even if very low. Add chance for books. Add 6* gear, and increase frequency of 5* gear. There is ZERO reason to use gems to refresh right now.
That said...as soon as a new non-mmorpg Elder Scrolls/Witcher type game comes out, I'll be gone regardless. $50 and and play all I like. Proper leveling and gear ascension. If new DLC came out for Skyrim, I'd be on it right now. That is fun stuff. This mobile money grab crap has getting old quick.