HI there Captains,
Anne, game is great, but not that much activity. Less new users, less presidios ( on russian servers we were used to see new presidios about each 3 months, but not here), there's no war for presidios, the only war(if I can say so) is so called "Presidio Takeover" global mission, and of course users understand they spend much more troops rather than they get rewards.
I myself is waiting for presidios already two months, LOL
To me, the only strange global mission that had success is PvP. Why strange? cause we weren't used to see PvP success in old servers(e.g. pv, kp, sparta, vp).
Your analytics should have showed you ppl leave the game after a day or two, if not they get tired after about 6 months and leave the game, giving his account to a mate or just leaving it. I know of a good SDK called AppSee. Find somewhat like that.
I noticed onboarding is the same for all new users. A/B testing is an amazing thing.
Users go after prizes, OK they hit lvl 100 and somehow loose interest. Though hitting lvl 100 is not that easy and still mysterious for maybe 80% of our user.
Make construction and troops moving speed faster. Tasks will complete faster and the users will stay on the game moving to the next task. Now they just login start their tasks(like upgrading technologies, upgrading mines), maybe 2-3 raids and logout. They come back the next they to do next tasks.
In other words: FIND A WAY TO MAKE THE GAME MORE ACTIVE, FIND A WAY FOR ONBOARDING USERS TO KEEP THEM INTERESTED AND THE MOST IMPORTANT, FIND A WAY TO INVOLVE NEW USERS TO THE GAME.
Best Regards.