I saw last night some dude in full purples on his avatar, and he for sure had spent a lot of cash to do so. I'm in no way or means able to do so, or compete in this game at that level. For me it take a good 2 months to build up units for a BG run at current time, and with each RUNE bg I complete that time will increase, as the next step will require more and more and more.
Now that you introduced this avatar/hero. It kinda feel like you playing some obscure version of WOW where you only able to raid for gear like every 2 months (for my sake). I did try a couple low level bg's I had last night just for sake of seeing what I got. and I ended up get 2 chests, that wanted a key each that cost 100 sapphires each... you kidding me?
Problem isn't plarium want to make money or get paid, problem is you are putting a pay wall uppon pay wall uppon pay wall. When you already ripp your hair in frustration because this game getting so ridicilous expensive to play for what limited content it offer, and then get another layer on top now...... frankly my dear, I'm speechless....
On average I maybe spend 20 USD worth on this game a month. But when it start feel like the requirement is like 10 times that at least, and when I notice how ridicilous amount of cash some players spending (and don't even denie this), how the heck am I going to compete in this world? Or any other aveage Joe out there playing this game?. People use a combination of alts and cash to buy themselfs to the top rankings as it is, and now they can buy themselfs to high bonus stats for little effort than open their wallets, and for some other poor smock, have to spend months uppon months to get anywhere close. This is not just a pve game after all, this was a huge gift basket to big spending players in the pvp aspect.
First of all, let me ensure you that each chest pach on the Black Market can be bought only once. So there's no huge advantages to paying players. You can actually get more high-tier chests from Battlegrounds. Of course, one shouldn't expect it to be a one-time task. It's a hard work - to raid Battlegrounds and equip your Hero. It is a contibuous task which all of our players should work on if they want to have higher stats.
Keys are also available in Battlegrounds, so it's up to you: you can wait for the keys drop from Battlegrounds or you can buy them at the Black Market if you wish.