two things that would really improve my playing time would be,
Chat translation, ok im lucky in a way because our kingdom has quite a few english speaking players so i do have friends i can chat with but common chat is dominated by two languages russian and english mostly russian, but if i was in a kingdom where i couldnt communicate i would feel lost and alone and i would probably quit playing, i think as a good start auto translation from russian to english - english to russian would be a great place to start, it would greatly improve the game and help to keep players interested, communication is so important.
the second would be for me as a browser player,
a better way to look/search around the map everything is clickable its a real pain sometimes especially when the game is a little laggy,