hang in there.....its long route to the the simple answer for every question on the forum, but ill try to be brief....
Plarium thinks that by limiting you to 6 allies, should you want to add a new ally you are going to have to end an old one. They are hoping this will cause a war, atleast between the two players. they hope one will feel betrayed and attack the other and begin a long back and forth that results in the mass loss of troops....
and here's where plarium comes in.....
they hope you spend coin to replace those lost troops so you can keep attacking they one who betrayed you or retalliate against an old friend who is now attacking you.
everything in this game is an attempt to get you to spend more real life money.