Marketing experts have long recommended that business owners, online marketers, follow a "defined model" of sales funnel to attract customers online. Digital marketers have seen significant results with this “defined model” which suggests targeted marketing using user browsing data.A popular sales funnel model starts with:The user browsing products/services with a vague notion.Digital marketers are encouraged to provide relevant content via email marketing, paid advertisements, etc. to attract these users.The user then moves into a phase of active interest, during which he deliberately pursues an ideal purchase.Marketers again have the ability to target users' browsing history and push them to the checkout page.Once the purchase is made, the customer enters a new loyalty phase.Marketers offer personalized discounts on the next purchase, offer a mail-in subscription for future events, or the same – and hopefully the cycle repeats itself.However, the current trend in today's privacy-conscious world may be cause for concern. It may even warrant a change in the way businesses market themselves online.“73% of internet users said they would disagree with an online search engine keeping track of their queries even if the data provides personalized results in the future. - Survey One can argue about the sample size of the survey above, but with active concerns about online data privacy in most Western societies, including the US and EU, scholars marketers now need a smarter approach to balancing data-driven marketing and user privacy.

More importantly, businesses should be positioned or, for example, marketed online in a way that does not appear to be evading privacy (such as displaying paid blogs/ads matching their browsing history seconds after an online search) . Yet companies still need to be visible to the user searching online.And how is this possible?We recommend local SEO for responsible branding and lead generation.“97% of people learn more about a local business online than anywhere else. - The source.Obviously, not using the user's browsing data online would be foolish. In fact, 购买批量短信服务  we never advocated for it in the first place. Without proper user analysis, any business can hardly generate quality leads online.The best way to position your brand for the desired visibility online would be: “Mission Statement + Data-Driven Insights = Brand Position” Say, for example,"We sell designer watches online" + data from Google AdWords Keyword Planner, or statistics on engagement with your social media profiles, indicates particularly high search traffic for designer watches Swizz = "We sell Swizz designer watches online".

You can make a list of anything you want to know to help you decide how to position your brand (e.g. your traffic demographics, or public opinion on social media towards product X, etc.) With good brand positioning, you will be able to:Convey the main ideas and values ​​of the brand that consumers share.Establish solid contact and trust with your target audience.Create the right connections and triggers so your potential customers can remember your offer at the right time for them.Make your offer stand out among similar offers.“Simply put, a brand with a clear positioning becomes more visible in the market. Customers are more likely to understand it, remember it, and buy on any occasion.Local and regional brandsA regional or local brand is a brand that reflects the culture of a particular geographic area. The same is often reflected in the visual design of their brand (logo, colors, etc.) and their offerings (menu, product lines, product names, etc.).Regional or local brands are widely differentiated by the amount of economic capital and the exposure they attract. But thanks to the growth of online searches, it has allowed businesses to position themselves online on an equal footing.It is estimated that four out of five consumers use online search to find local information. And if a business isn't optimized for this, it could be missing out on 80% of potential customers!