For businesses that depend on local customers, local SEO is key. This means showing up on Google Maps, having a Google Business Profile, collecting local reviews, and using local keywords. Smart local digital growth also includes joining local directories, posting local content, and running location-based ads. If someone searches “TikTok Ads,” and you r business is fully optimized for local search, you have a high chance of getting that customer.

If someone searches “TikTok Ads,” and your business is locally optimized, you’re more likely to appear in top results and attract nearby customers ready to act.