order wars really doesn't have anything to do with you pvping them, nor them you. pvp order enemies in the event doesn't give extra bonus's or anything, you can pvp who ever you like really it gives the same points. The only bonus you get in enemy kingdoms is yielding resources or attacking assailants, which give double points. In order wars, you really only compare your progress vs theirs, and that really doesn't mean anything in the end, since your rankings in the event are what factor in your winnings. Those who pvp just pvp like they normally do, doesn't matter who you attack or who attacks you.
Any smart order in the events aren't targeting YOUR cities or towns unless they normally just attack who is near them. PVP is normal and doesn't change during order wars. They don't get bonus points by attacking you, they just get points for pvping in general (kills, healing, etc). If they are smart and know how the events work, they will pvp normal targets around them that are vulnerable, scouted, etc.
If you want to earn points and you pvp, just do what you normally do, look about for unshielded weak targets of choice, either in your kingdom or if you are in another kingdom do it there. Don't worry about order vs order pvp, means nothing in order wars, you don't get bonus points attacking the enemy order, nor they you. Just look at the list of requirements in order war to see what gives points in the event.
But traps, for example, are actually making in count guys who attack enemies in ovo bcz it's not profitable to waste time without it to make some trap bcz u can wait hole time and nobody will attack you, but during the globals your chance to catch smb will rise x100
So, as I think it's "attack' too, and it can be released with more profit just during the global tournaments