I just look at it as a bonus for doing stuff I'd be doing anyway.

Basically free rewards.  Depends on how you define push.  I mean the current daily quests should be easily maxed out in the 3 days with normal game play.  I wouldn't even look at the others until we are midway through tbh.  Definitely seems worth paying attention to as the rewards are pretty darn good.

Actually, I have no idea if they are maxed or infinite... was guessing based on the repeat task on the right.  But I don't think that's correct.  Idk 

bingo, and there is some good stuff in there too. 

Maybe its because I have so much of the good stuff on hand.   

We have 25 days to earn 20K points to max all personal rewards, and the more points that are accumulated, we will earn the mulitpliers.  After 1 Day, we are already 25% of the way to the 1B total that gets the multiplier maxed at 2X points, so IIUC, it will really be like 20 days to earn 7k-8k points assuming you can get at least 500 points per day for these first 4-5 days ( I did over 1k on the first day).

So, it feels to me that it is a whole bunch of stuff just for playing the game, but we shall see.

Frankly that's what most of these types of events are.  Decent rewards for playing the game.