My Plans for Mech Arena
I have only been playing this game for around 4 hours a day for 2 months. I have bought and completed both seasons (the current one still on going of course).
In that time, I have become very disappointed with the game. There are a plethora of things wrong with this game, but the ones that stand out are as follows:
Mods are available for this game allowing cheaters to have all weapons maxed, mechs maxed, and at 10k xp. They do not get banned, the mod websites just update them if something bad happens and the cheaters continue cheating, and people continue to write scripts that easily bypass the game.
For Players that grind, the mechs/weapons upgrades are very expensive making it too obvious this is focused on pay to win (outside of cheaters).
Said upgrades are 4 to 6 week grinds for f2p, per item to upgrade.
Events are not player focused (even by group), they are for the released item (such as gauss, stalker) or higher weapons which cost a lot for an f2p player who doesn’t have them and won't have them for months. These are worthless events for anyone who is just starting or has been playing the game for a couple months.
Tournaments are not grouped with people of the same levels. For example, an f2p player at 1500 cannot hope to win against a player at 2500 who can also afford to dump money into tickets and end up winning at 4,000 points while everyone else on the roster below them is at an average of 1800 points max. This makes the last phase of the tournament literally worthless. You might as well just put a pop up saying “P2W player has joined, we have automatically given him/her/IT the top spot, as well as the runners up that our algorithm would have matched people up with. Try again when the tournament resets”. At least it would be understandable.
Standard matchmaking for any mode is disastrous. It's a fact that there should be a basic algorithm stating:
If team power is > player, look for a better match. Else if mech level > player, look for a better match. Else if weapons level > player, look for a better match. Else match bots that = player specs.
The PAY ONLY WEAPONS AND MECHS are definitely a bad thing. There is absolutely no way to get the overpowered Stalker without paying for it in the event that it was offered in. Now it is non existent for anyone and there is no chance of f2p to get that. Not to mention the now non existent (except in matches) Gauss.
That all said, the following is what I am going to do.
Create a list (using Scrapebox/SEMRush/Google Keyword Planner/AHrefs, of which I already use accounts for my web development company) of thousands of relevant keywords for Mech Arena and its genre of games. This includes easy/hard to rank keywords, LSI key phrases, and the like.
Dedicate 30 AWS Instances to this project.
Use Python and MongoDB to develop a series of synchronous bots.
Develop an automated daily routine.
Automated routine will do the following:
Create 600 emails a day.
Create 2400 social media accounts per day.
Create 600 YouTube channels per day.
Convert and add different/random metadata to 2400 creative commons images related to robots/mechs/tanks/etc.
Upload unique (automated conversions) content to all social media, all YouTube channels.
Social media content will be images and spun content that follows this criteria:
Auto generated meme from images
Content will include a spun title from 100 created titles similar to {do not download | scam game | horrible losses} {mech arena | mech arena robot showdown} (and many many more similar).
Content body will use the allotted characters to create negative reviews using spun content.
Posts will be SEO optimized using Hashtags and keywords from the list.
Video content will be created from 20 negative review videos that will also be spun, converted to different acceptable formats with different meta data. YouTube Content will be SEO Optimized, auto liked, commented on, hearted, subscribed to, and other ranking tricks from all of the other “ever growing” list of YouTube channels.
The base goal will be to upload 600 videos per day.
I will add to this and run bots synchronously for roughly 6 or 7 months at no cost to me except time and coding.
In that time, my goal will be to rank negative titles for all keywords to #1 to #10 in all social media/Google/YouTube searches for anything related to Mech Arena and its genre of games.
Keywords and content will be in English, German, French, Spanish. Other languages may be Google translated, but with not so great SEO focus, so you can win there.
I may also step out into gaming forums creating tens of thousands of users in those forums that provide very good content/comments/anti-ban content with every one of those profiles using a signature that states “do not download mech arena, its bad for you” kind of banners/content.
The reason I am doing this?
Because your company refuses to change what your players ask for.
If the requesting player isn’t dumping a whole paycheck per month into your game, they do not matter.
Enjoy!