Changing price depending on player time and rank.
My buddy started plying about 4 days after I did. We are relatively close on ranking and division as well. We're getting adds for the same thing at different prices.
I know there will be an multitude if people whom don't care. But to those who are maybe spending . just know that this game has been tailored to charge you more for the same thing at later times.. hat sort of marketing method has just ensured me that I will not purchase from this game at all.