Not seen that before, mainly because I wouldn't be on where you saw it.

Its funny that you should wait till 3rd of January to post it here, however, you just might have found out about the attached strings, and have reason to be disgruntled.

First of all, you have to choose something and then get lots of likes...

Well how and why would you get likes from just picking one of the three options?

Then out of all those that manage this task. presumably one person can only give one like, some must have lots of friends, or can get random people to like, there's also a draw element   and only  a few players actually get anything.

Does seem to be misleading, maybe its some cheap way to get feed back, or advertising revenue, or something of that ilk.

I thought the same thing. The original post read like all jarls would get the reward. Then they changed it to a small number in  a later post.