So, I'm not sure what your numbers or feedback on this event has been, but I just want to say, these "Alice" event Ads on YouTube got me interested in the game...
I started during the "Alice" event, got the Queen, Esme, Fabian... This whole "Alice" event and all the events surrounding it, have been extremely fun and very well crafted. So, kudos to all the devs and game designers on this event! It was a blast to start playing and enjoy this whole event! =)