Almost all of their deals are a complete ripoff. It's irritating that this is a sales holiday and rather than make things more affordable, they've kept prices and added a small bit to usual stuff.
If you go off the $0.99 Rookie purchase that has an Ancient shard and 25k silver, those shards are work $1. With the deal pictured, safe to say the Sacred is valued at $20. Looking over one of the package deals going on for the black Friday and cyber Monday, Void shards are worth $3. The majority of the champion pool is flooded with PvE use only champions, so the odds of getting anything worthwhile is so small, their prices are insanely high. Then having Void shards with the same chances as an Ancient is plain asinine to me.
Been playing 6 months and I've been lucky to pull 3 legendary. Elhain, Karato, and Holsring. That's across 2 accounts. If it weren't for UDK and Deliana, I wouldn't be in silver 4 classic. Can't even break out of copper 2 team. I almost did, but once I hit that rating, all the teams were mostly legendary champions with 450k+ power.
They've definitely put a lot of work into this game and continue to do so, that's a fact. This is game is setup for years of playing if your f2p to get anywhere, but by that time the players that throw money into will have reached so high that f2p will never touch them. Making packs at affordable prices for others without that kind of money would've been a such a choice for this time of year for the majority of the players.