We won the first 5 cycles since I joined, but lost the last 2. All we really push for are the top milestone. Remember when those 2 french clans played. The losers scored like 35 million. And we got better rewards than they did with around 6 million; same milestones plus winner's accessories and personel rewards. I really don't see the point of pushing for the win especially if you are going to skip the top milestones every other cycle. 2 cycles of top clan milestones (losing) is better than 1 cycle of clan milestones plus personal.
Seems like the majority of higher tiered clans save their resources for personal rewards and just try to hit the minimum rewards in between. It's the smart strategy and since most do it, they get matched approprotiately against another clan that also goes easy every other cvc.
Seems to start at somewhere in the medium tiers now. Pretty consistent I think for most clans/clusters at this point, too.