Lol, yes, lol. 

I was paying four thousand dollard on this game. This is getting ridiculous...

Of course, it is just their marketing gimmick. 

You know, it is like offering a left shoe for $100 but if you buy now, you get the right shoe for free! 

Buying shards at any price is a waste.  100% f2p since BP, if I ever spent a dollar again it would have to be a tremendous deal on lego books.

And they charge you $150 for laces for the shoes, lol

Unfortunately I must agree with OP

Love this game but marketing needs a new manager. This is not a deal, just like Black Friday was not a deal , just like the christmas sales were weak

But will say the Christmas day gift for free was so very appreciative :)

I pay to support developers, if I and other people don't pay, this game is already dropped by developer.

If you could pay, do it; it does not mean you pay to be top players (you need to burn money to be top players lol), you should pay because everything cost money, server cost money, designers, coders, testers, managers cost money. 

However Plarium need to be fair to your customers, do NOT throw sh!! with a price. 

L! So true. 

I am ready for a good $100 offer in New Year Eve, it would be shameful when there are no such offers. 

I would spend way more but I know the price keeps going up so I stopped.

if I went to costa to buy a coffee and every morning I went I it goes up £1, when someone else in the que is paying less...wouldnt go back.