What happened to the fun?
So, in my opinion, this game used to be fun. Now, it seems more like a job, and that's not fun. Clicking to close the pop ads is not fun. Clicking to complete the multitude of menial daily tasks is not fun. Seems like Plarium has created more click opportunties to waste time on the game without really doing anything fun. Waiting two minutes to do BGs is not fun. Oh of course you can buy short BG runs, but why? So you can get your menial daily tasks done faster?
Waiting 30 days for a development to complete is not fun. What was fun? Raiding beacons and castles was fun, but that's pretty much been killed off unless you want to spend mass amounts of money to buy your troops back.
Unless Plarium puts some fun back in this game, I see more and more people realizing this game is a job and not a whole lot of fun anymore.