It's not a good idea in my opinion.
Main issue is around how you balance the game for new players vs long term vets.
Long term vets already have massive advantages. They have big armies. They have completed bonuses, new players can't hope to get for a long time.
If you keep extending existing content you just make this much worse.
Paragon is a LONG TERM activity. It can take years to complete (altough adding points to brawls has sped it up considerably). If you add more levels to it then it's bonuses that new players can't hope to have for years but existing long term players can gain immediately.
Far better to add new content. The vets still have the advantage on the old content because they are far more though it and the new players are still working through early stages.
But on the new content, everyone is then at the same point and can work on it equally.
Clearly from Plarium perspective it's far cheaper to knock extra levels on things rather than create new content.
But keeping the game active, encouranging new players and retaining them, it's a VERY bad idea to keep adding more and more levels to existing things.
So I discussed this with someone in TS the other day and found an easier way to explain why it's such a bad idea.
Lets take Paragon as a specific example.
For sake of argument, lets say it takes 3 years to complete at the moment (50k paragon points).
Lets compare two players (who are equally active and collect points at the same rate):
- A verteran who has been playing for years and long ago completed Paragon
- A newer player who started 1.5yrs ago and is therefore half way to the current max level
Plarium, responding to veteran players requests for something more to do add extra Paragon levels that add another year to the average time to complete to max level.
This means the veteran player can start accessing new paragon levels immediately (and is 1 years from maxing). The new player is now 2.5yrs from maxing.
In a year's time the veterans reach the max level and again Plarium add more levels that take on average another year to complete.
The veteran's start immediately on the new year's work (1 year from maxing). The new player is now 2.5yrs from maxing.
You see how the newer player is locked into forever being behind the veteran players in the bonuses. In my example 1.5 years behind.
If you keep extending old content like this you will perminently lock newer players into disadvantages compared to new players. This is in a game where the old players already have the advantage of starting with massives armies they have spent years building. New players need massive encouragement to stick with the game.
Compare that to a situation where you introduce new content, a new bonus to work. Both players can start accessing the new content immediately. No one has any advantage on the new content. The verteran player still have the 1.5yrs advantage they earned on the old content, which the newer player still has to put the same work into to earn.