BossHog5 said:

 The amount people spend it is not worth the prizes you guys hand out. You need to make it worth wild for everyone that spends in tournys or just everyday  game play. Like come on you are a multi million dOllar business and your damn pay outs for tournys and such are useless. STEP UP PLARIUM 

Have you seen the entertainment part of the forum.  This is another way just by posting comments, we are able to provide free prizes for just commenting and participating in the forums.

While I'm sure some agree that payouts aren't as large as they'd like, that is part of the game.  Different events, tournaments provide different payouts such as alliance missions give items to upgrade your headquarters or alliance tech.  I'd participate only in the tournaments that you want.. the developers have been putting more ways to get rewards, such as "Super Quests".

If their is some rewards or tournaments you'd like to see, that would be a good post in the suggestions.  I'm sure they would love to hear any ideas when it comes to new rewards and tournaments to engage the player base.