Preface, I've been playing 6 weeks, beat the campaign, signed up because of the clever advertising and stuck around because I'm a big fantasy\mythical creature\vampire fan and team turn based combat is my jam. In doing my ad homework, apparently there was a script given to YouTube channels to promote the game and part of that script was "great story". I don't see it. A point A to point B generic "our heroes travel East..." after 10 rounds with no dialogue or text isn't quite a "great story". When I started up the game there was voice work that was fun and an interesting exchange with a dragon and you meet this mysterious guide who only pops up when you beat the campaign again. By the time I completed the campaign I had forgotten this benefactor even existed because they were irrelevant.

If there's no plans for a story, just don't advertise there is one. It's not a big enough of a buzz word for sales and if you don't follow Bioware's creed in your game design that story is a pillar of the core gaming experience, then just leave everything as is call it what it is. I don't know the ties to the advertising engine, so apologies if the left hand and the right hand are independent.

If there is plans for a story, or lore buff, it could go a long way to adding flavor to the characters since they have no history (that I can find). In fairness, characters are gained at random and there isn't a monetary means to get a favorite. I love vampires, I don't have any. My fan boy dollars go to another game where I have history with the characters and when they release a femme fatale that game gets 40-100 dollars out of my paycheck that month so I can acquire and rank them up. That game and company are doing pretty well with profit margins when I did my homework. Story gives your characters that selling point. Are they serious? Sarcastic? Is there a reason I need two characters to get a skill to go off? I see the hooks, and hope the game embraces it's setting. Right now my only real compulsion is to figure out why there's an Ultimate Galek and an Undead Anthel. Am I missing the Epic rank other starter toons somewhere? What's the reasoning behind them existing at all? I hope to find out with meaningful content updates or for somebody to say "Hey buddy, all that stuff is over here in the tab you're too blind to see".